Apple enters post-Cook era chasing its next hit
<p>The Tim Cook era is <a href="https://www.axios.com/2026/04/20/tim-cook-apple-ceo" target="_blank">coming to a close</a> with an existential challenge for Apple: figuring out what comes after the iPhone.</p><p><strong>Why it matters: </strong>Cook extended the iPhone's success into products like the Apple Watch and AirPods and built a powerful services business. Ternus must prove that it can still innovate.</p>
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