Impulse buying is up despite financial crunch. Here's why
ET Even though American consumers are feeling a financial crunch in their wallets, that's not stopping many from buying on impulse, according to a new study. Impulse buying is often driven by the interaction between emotion, environment and immediate gratification, said Sining Wang, assistant economics professor at Case Western Reserve University's Weatherhead School of Management. This is one reason impulse buying sometimes rises during periods of economic uncertainty, demanding work...
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