Pepsi was warned $7 for Doritos was too much. Now they are paying the price
Read our Privacy notice PepsiCo has finally moved to cut snack prices after a bag of its chips hit highs of $7 in some stores. Over the past several years, PepsiCo steadily increased prices across its Frito-Lay division, which produces Doritos, Lay’s and Cheetos. The strategy helped boost revenue during a period of inflation driven by higher costs for ingredients, packaging and transportation.
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